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 PRESS RELEASE

New Breast Form Alternative for Victims of Breast Cancer

-New Silicone Foam Form is Securely Adhered to Chest-

Toronto, Ontario.  September 28, 2004 – According to the Canadian Cancer Society, incidence rates for breast cancer have stabilized and death rates have declined steadily since 1990.  More and more breast cancer survivors are looking for non-surgical breast-replacement alternatives that feel more real than what is on the market today.

Fitting Image is a new Canadian company that specializes in custom breast prostheses. The company helps survivors of breast cancer with a non-surgical alternative and the product is the most superior prostheses on the market today.  Fitting Image is recognized by the Canadian Cancer Society and is dedicated to assisting women regain a positive body image through custom breast forms.  Fitting Image has over 20 years of experience in the healthcare industry.

The patented solution is more versatile, natural and made to look like the existing or former breast, right down to size, colour and prior birthmarks. Clients are able to soak in a hot tub, swim and exercise with the prostheses because it adheres so well to the post-surgical site and doesn’t require a bra.  Some insurance companies will even cover all the cost of Fitting Image’s services.

“Canadian women need to understand they have many choices concerning their health and happiness after a battle with breast cancer and should not settle for a band-aid solution,” said Dinah Baronaitis, Founder and Director, Fitting Image Custom Breast Prostheses Ltd.  “We have over 20 years of healthcare experience and have had family members go through the trauma of breast cancer – we know how this feels.”

Benefits of Fitting Image prostheses to clients:

The procedure is very simple too.  First a mould is taken of the client’s torso in the privacy of their own home or at one of the two GTA clinics.  The client chooses from 24 skin and nipple tones and then can further customize the prosthetic with moles or other features.  The product is manufactured by an affiliate company and then the form is presented to the client for fitting and instructions on care and maintenance.

About Fitting Image:

Fitting Image is a new Canadian company that specializes in custom breast prostheses. The company helps survivors of breast cancer with a non-surgical alternative and the product is the most superior prostheses on the market today.  Fitting Image is recognized by the Canadian Cancer Society and is dedicated to assisting women regain a positive body image through custom breast forms.  Fitting Image has over 20 years of experience in the healthcare industry.  For more information please visit: www.fittingimage.ca

Media Contact:

Sacha DeGroot
SmackDab PR & Marketing
416-537-1913
sacha@smackdabpr.com